Revolutionising E-Commerce Through Real-Time Negotiation
Key Result
This E-commerce engagement delivered: Increased conversion rates by reducing price-related drop-offs. Improved customer retention through personalized deal experiences. Enhanced customer satisfaction and engagement. Reduced cart abandonment and customer churn. Created a unique competitive advantage in the e-commerce market.
What was the problem?
Traditional e-commerce platforms rely on fixed pricing, leading to cart abandonment, lost sales, and low customer engagement. This approach does not align with the Indian consumer mindset, where bargaining is a natural part of the buying process.
How was it solved?
Developed a negotiation feature that allows customers to propose their own price. The vendor evaluates factors such as product margins, inventory, customer value, and demand to instantly accept, reject, or counter the offer.
What was the analytical approach?
Research showed that Indian consumers value the experience of negotiating and feel more satisfied when they secure a better deal. Rising competition, price sensitivity, and demand for personalised shopping experiences highlighted the need for a more interactive purchasing model.
Tools & Methods
Want results like these for your business?
Vikrant Chauhan, CBAP® certified Business Analyst and AI Strategy Consultant — book a free 30-minute discovery call to scope your project.