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    Glossary›Strategy

    Objectives and Key Results (OKRs)

    OKRs are a goal-setting framework that helps organizations define measurable objectives and track progress through specific key results.

    Also known as: Objectives and Key Results, OKR Framework, Goal Management Framework

    Full Definition

    Objectives and Key Results (OKRs) is a strategic performance management framework used to align teams, departments, and organizations around common goals. An Objective defines what needs to be achieved, while Key Results measure progress toward that objective using quantifiable outcomes. OKRs promote transparency, accountability, focus, and alignment across the organization, helping teams prioritize initiatives, track performance, and achieve strategic business objectives.

    Prioritisation Frameworks

    Company OKRs

    High-level objectives and key results that guide the entire organization toward strategic goals.

    Department OKRs

    Objectives and key results created by individual departments to support organizational priorities.

    Team OKRs

    Operational goals and measurable outcomes assigned to specific teams.

    Personal OKRs

    Individual objectives and measurable outcomes aligned with team and business goals.

    Common Mistakes to Avoid

    • Creating too many objectives at the same time
    • Using tasks instead of measurable outcomes as key results
    • Setting unrealistic or unattainable goals
    • Failing to review progress regularly
    • Not aligning team OKRs with organizational strategy

    Frequently Asked Questions

    Related Terms

    AI StrategyDigital TransformationProduct KPIProduct Strategy

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