Unneu – Sustainable Fashion Marketplace for Pre-Owned Sarees
Context
Project Overview
Unneu is a specialised E-Commerce marketplace designed to transform the way pre-owned sarees are bought, sold, and reused. The platform was created to address sustainability challenges within the fashion industry while empowering women to monetise their unused wardrobes.
The project involved designing and developing a complete marketplace ecosystem where sellers can list pre-owned sarees, buyers can discover unique products, and both parties can participate in a trusted circular commerce experience.
The platform focuses on promoting sustainable fashion practices by extending the lifecycle of traditional garments and reducing textile waste. Beyond eCommerce functionality, the solution incorporates community engagement, seller onboarding, product discovery, trust-building mechanisms, content marketing, and marketplace management capabilities.
Special emphasis was placed on creating a seamless user experience, intuitive product browsing, responsive design, SEO optimization, seller conversion flows, and scalable marketplace architecture. The final platform supports customer acquisition, seller growth, transaction management, and long-term marketplace scalability.
The project demonstrates expertise in eCommerce strategy, marketplace architecture, UX design, conversion optimisation, SEO implementation, digital commerce operations, and full-stack website development.
My Role
Key Contributions
Business Requirements Gathering
Marketplace Strategy
E-Commerce Architecture
UX Research
UI Design
Website Development
Seller Journey Design
Buyer Journey Design
Marketplace Operations Design
SEO Strategy
Conversion Optimization
Product Catalog Architecture
Information Architecture
Responsive Design
Performance Optimization
Content Strategy
Brand Positioning
Digital Commerce Strategy
User Flow Design
Marketplace Growth Planning
Work Together